Report for EXAMPLE (ID: 100200300)

METRIC Last 30 days VS. 30 days previous VS. Previous year
Clicks 2453 -7% -4%
Cost 6042 +4% -17%
Conversions 5 -59% -66%
Conversion value 9 -71% +180%

Serious errors:

Few conversions (5) have been generated in the last 30 days

This may be a sign that conversions and/or campaigns are poorly configured.
These are the types of conversions that have been achieved in the last 30 days:
Aim Number of conversions
Example 1 4
Example 2 1

There is a lot of unspent budget

Only $6,042 of the $10,000 per month that Google Ad Grants gives you has been spent. The priority should be to maximize results/conversions, not necessarily to spend 100% of the budget, but usually a lot of unspent budget translates into wasted opportunities and fewer results.

Little value has been generated in the last month: $9

This may indicate that not all conversions or their respective values ​​have been configured correctly. Or that the campaigns you have active are not very effective and barely add value to your organization. In any case, it is advisable to review it, because having a $10,000/month budget for campaigns and not generating much value is a major problem.

Incorrect bidding strategies are used

Unless you're using up your entire Google Ad Grants budget (which you're not), it usually doesn't make sense to use any bid other than "Maximize conversions" or "Maximize conversion value."
Here are all the active campaigns and their bid strategies:
Campaign Bidding strategy
Example 1 Maximize clicks
Example 2 Maximize clicks
Example 3 Maximize conversions
Example 4 Maximize conversions

There are ineffective ad groups

There are at least 5 underperforming groups (they have spent more than $200 in the last 60 days and have achieved 0 conversions)
Group Spent Conversions
Example 1 956$ 0
Example 2 565$ 0
Example 3 428$ 0
Example 4 325$ 0
Example 5 302$ 0

There are ineffective keywords

There are at least 6 poorly performing keywords (that have spent more than $100 in the last 60 days and have achieved 0 conversions)
Keyword Spent Conversions
example 1 1283$ 0
example 2 415$ 0
example 3 415$ 0
example 4 371$ 0
example 5 298$ 0
example 6 242$ 0

There are 2 keywords with a very low Quality Level (1 or 2)

Google Ad Grants prohibits running keywords with a Quality Score of 1 or 2. This can result in account deactivation. Google's system usually ends up pausing them automatically, but it's still a good idea to create an automatic rule to avoid potential problems.

Minor bugs and possible improvements:

2 different domains are used

In principle, you can only use one domain in Google Ad Grants. To use more domains, you must request prior permission . Using unauthorized domains in your ads could lead to your account being deactivated.
Domains used
example1.org
example2.org

No changes have been made recently

There have been no manual changes recorded in the last 30 days. It is not essential to make changes every so often, but it may indicate that the account is not being properly reviewed and optimized.

Google has implemented 1 automatic change for non-compliance with Ad Grants requirements

Google's automated system has made automatic changes in the last 30 days because some element of your campaigns did not meet the mandatory Ad Grants requirements (for example, because there were active keywords with a Quality Score of 1 or 2). This is not a serious problem in itself, but it may indicate a bad account configuration.

There are ad groups without any active keywords

There is no point in having active groups without active keywords (they will have zero visibility). This is not a serious problem in itself, but it may indicate a bad campaign setup.
Group Campaign
Example 1 Example A
Example 2 Example A
Example 3 Example B
Example 4 Example B

Duplicate keywords are used

It is not recommended to use the same keywords in different ad groups. This indicates that the campaign structure is not well organized and makes it difficult to optimize results.
These are some of the keywords that are repeated in the account:
Keyword Agreement Campaign
Example 1 Wide Example A
Example 1 Wide Example B
Example 1 Wide Example C
Example 2 Wide Example A
Example 2 Wide Example D

There are 182 keywords with a low Quality Score (less than 6)

In Google Ad Grants, it is prohibited to have active keywords with a Quality Score of 1 or 2. And in general, the lower the Quality Score, the less visibility your ads will have and the more you will have to pay for each click, so it is advisable to try to optimize this issue.

It would probably be good to create more Responsive Ads

There are currently more ads using the old format (91 active Expanded Ads) than the new format (67 active Responsive Ads). This may make sense in certain cases, but since the old format is no longer editable and is destined to go away , it may indicate that new ads need to be created.

The CTR is low (6%)

In Google Ad Grants, it is mandatory that it be greater than 5% and it is recommended that it be as high as possible. If it falls below 5% for 2 consecutive months, your account may be deactivated.

There are no active experiments

There are no active campaigns that are experiments . This isn't necessarily an error, but experiments are useful for testing which settings give the best results.