In the dozens of Google Ad Grants accounts I’ve reviewed, the most common and serious mistake is misconfigured conversions. Conversions are the goals your organization… Read More »Guide to setting up conversions for Google Ad Grants + instructions for Google Analytics
We’ve compiled 9 great examples from charities and nonprofit organizations that have created good annual reports to inform their constituents of their activities and social… Read More »6 great Annual Reports of top nonprofit organizations
We’ve compiled 9 great examples from charities and nonprofit organizations that have created good websites and online donation forms to improve their online fundraising results:… Read More »9 great donation pages of top nonprofit organizations
What is an A/B test? A/B tests allow you to simultaneously test 2 versions (or more) of a web page to see which one gets… Read More »A/B tests to increase donations
What gets measured gets improved. The first thing we have to do is to make sure that we accurately measure the entire online donation process.… Read More »Web analytics to increase donations
We divide the recommendations of this guide into 3 sections: You can also download a simplified PDF version of this checklist. ESSENTIAL Review and improve… Read More »Checklist for donation pages