What is Google Ad Grants and how to get it?

Google Ad Grants offers $10,000 a month to promote your nonprofit for free

Check how to request it and to avoid frequent mistakes

Do you already have Google Ad Grants? Check this page

What is Google Ad Grants?

It's a Google program that gives each nonprofit $10,000 every month to advertise for free on Google. That's 120,000 dollars for advertising each year.

It allows you to put your ads on Google search results, appearing above normal results:


available to each nonprofit. 120,000 US dollars each year for free advertising


is what Google distributes each year among all the participating nonprofits

17 years

ago Google launched Ad Grants, but it's still unknown for many nonprofits

100,000 NGOs

from 51 different countries have already benefited from Google Ad Grants

3,000,000 NGOs

more could benefit from Google Ad Grants but haven't applied yet


searches are made on Google every day (opportunities to advertise)

3 forms

you must fill out to get Google Ad Grants. A fairly simple process.

1 month

it takes approx. to get your Google Ad Grants approved and ready to launch

Free help

fill out this form and we will help you get Google Ad Grants for your nonprofit

What goals can we achieve with Google Ad Grants?

There are millions of different searches on Google that you can put your ads on. Millions of possibilities to target users who are searching for different things.

Therefore, your Google Ad Grants budget can be used to achieve most of your goals:


Get more donations


Recruit volunteers


Promote events


Sell products & services


Collect signatures & emails


Reach more beneficiaries


Raise awareness


Promote new programs


Reach more countries

Who is eligible for Google Ad Grants?

Google Ad Grants is available for nonprofits in more than 50 countries in the world. Most big countries are included. You can see the complete list here.

Most nonprofits can participate. There are only 3 types of nonprofits that are not eligible:


Government organizations


Health-care organizations (e.g., hospitals)


Educational organizations (e.g., universities)

Not sure if your nonprofit can apply? Contact us 

How to apply for Google Ad Grants?

It used to be more complex (more steps), but Google streamlined the process recently. It should take you about 30 minutes of work in total.


Register at Google for Nonprofits program


Fill the Google Ad Grants eligibility form


Activate the Google Ad Grants program

You have to wait several days between those steps for their approval, but the entire process usually takes less than 1 month. In some countries, the process is a lot faster now.

If you want to avoid mistakes, you can contact us and we will guide you (100% free).

What if I have questions or need help?

Contact us. We help you in the application process, free and without any obligation. Let's get you the $10,000/month for free advertising!

If you want, when you have your account approved we can help you configure and improve your ad campaigns to get the best possible results for your organization.

Free help to apply for Google Ad Grants

We help you throughout the process. Avoid mistakes and have your account approved ASAP.