Multiply your results with Google Ad Grants

This is specialist support for nonprofits using Google Ad Grants. The service is built around Ad Grants particular rules, limits, and opportunities. And around the realities of small nonprofit teams, limited budgets, sensitive causes, and the need to show impact.

You deal directly with the person doing the work, with a lean process, clear priorities, and a live dashboard instead of layers of account managers, unnecessary meetings, or generic monthly PDFs. The goal is to get great results without big investments.

Yes. The service is for mission-driven organisations of all kinds: nonprofits, charities, NGOs, foundations, associations, social enterprises, community groups, and other purpose-led organisations. It is particularly suited to small and medium organisations that need cost-effective solutions.

You work directly with Miguel Garcia, the Google Ad Grants specialist running this service. Work is not delegated to junior account managers or passed through a sales team. That direct relationship makes it easier to understand your mission, spot what needs attention, and give advice that connects Google Ads with your goals, website, and marketing strategy.

Priorities depend on your account, but the work commonly includes campaign setup and optimisation, search-term reviews, keyword expansion, negative keywords, ad improvements, conversion checks, compliance monitoring, and landing-page recommendations. We also review whether the campaigns are reaching people who are genuinely useful to your organisation, not simply generating clicks or spending budget.

When needed, the work extends beyond the ads themselves: practical advice on conversion tracking, Google Analytics, Google Tag Manager, website improvements, content ideas, and other campaign opportunities (but those extra services are not included in the Basic plan).

Larger one-off setups, advanced tracking, paid campaigns, or training can be scoped separately when they fall outside your monthly plan.

Yes. Your nonprofit keeps ownership of its Google Ads account, analytics, website, landing pages, and data. You retain access to the account and can see what is happening. The service adds expert support and ongoing optimization, but it’s not designed to create dependency or lock you out of your own setup.

Yes. Low spend is a very common problem and can be solved for most accounts. It can come from narrow keywords, weak quality signals, limited landing pages, incomplete conversion tracking, campaign structure, policy restrictions, or simply low search demand for your cause. We identify which of those factors matter most in your account and prioritise the changes most likely to increase relevant traffic.

Anyway, the goal is not to spend the full grant at any cost. Chasing irrelevant searches can reduce quality and produce misleading results. The goal is to use as much of the available budget as your organisation can use effectively, to bring valuable conversions and real impact (not to maximize useless “vanity metrics” like spend, impressions or clicks).

Results depend on your cause, website, search demand, competition, geography, and starting point. Usually, we can start improving your results in the first week. Some cases are more difficult, but it’s rare that we don’t bring good results in 2 months or less.

Google Ad Grants is especially useful for reaching people already searching for help, information, services, programmes, volunteering, or ways to support your cause. It can contribute to fundraising, but it is not a magic donation machine, so don’t expect a huge increase in direct donations. The strongest results usually come from matching campaigns with search demand (topics that thousands of people are searching on Google).

All our communication will be via email. We will contact you when we have important news or questions related to your account. You will also receive a monthly automatic email on the 2nd day of each month, with the main results of the last month. You can reply whenever you have a question. This keeps communication useful and efficient, instead of wasting our time on unnecessary meetings, manual reports, etc.

In the Advanced plan, you will also receive access to a live dashboard so you can check key results (main metrics, campaigns, keywords, and conversions), anytime you want.

The first month is used to understand your goals and current situation, fix the highest-priority issues, and establish a practical roadmap for the account. You will see the quality of the work and can decide whether ongoing management is useful for your organisation.

There is no long-term contract. You can start with the plan that fits your account and cancel before the end of a month if you do not want to continue. If you are not satisfied at the end of your first month, you can ask for a refund (money-back guarantee).