Guides for nonprofit organizations
How to reactivate your Google Ad Grants account
The solution for suspended and deactivated accounts. Learn the steps to reactivate it and make sure it will not happen […]
How to optimize your Google Ad Grants account
How is this guide different from others? Most guides give standard recommendations, as if all organizations were the same and […]
How to apply for a Google Ad Grants account?
Google Ad Grants offers $10,000 a month to promote your nonprofit for free. Check how to request it and to […]
Guide to setting up conversions for Google Ad Grants + instructions for Google Analytics
In the dozens of Google Ad Grants accounts I’ve reviewed, the most common and serious mistake is misconfigured conversions. Conversions […]
10 important changes for Google Ad Grants
IMPORTANT: This content is not updated with the latest developments (new requirements, tools, strategies, etc.). Instead, we recommend the new […]
Tools for Google Ad Grants
Good results can be achieved using only the “internal tools” provided by Google Ads, but there are many other tools […]
6 great Annual Reports of top nonprofit organizations
We’ve compiled 9 great examples from charities and nonprofit organizations that have created good annual reports to inform their constituents […]
9 great donation pages of top nonprofit organizations
We’ve compiled 9 great examples from charities and nonprofit organizations that have created good websites and online donation forms to […]
44 ideas to create good Google Ad Grants ads (with 72 real examples)
[lwptoc] General ideas What to mention first There are different options: Put first what the user has searched (title and […]
Keywords for nonprofits (SEO & Google Ad Grants)
[lwptoc] The goal of this document is to give you ideas so that you can create a very complete list of […]