Guides for nonprofit organizations

Start with the notification, not a rebuild: confirm the correct Ad Grants customer ID, read the exact suspension reason, fix […]

Start with the account’s limiting problem First verify policy compliance and meaningful conversion tracking. Then work on the first constraint […]

Google Ad Grants offers $10,000 a month to promote your nonprofit for free. Check how to request it and to […]

In the dozens of Google Ad Grants accounts I’ve reviewed, the most common and serious mistake is misconfigured conversions. Conversions […]

IMPORTANT: This content is not updated with the latest developments (new requirements, tools, strategies, etc.). Instead, we recommend the new […]

Good results can be achieved using only the “internal tools” provided by Google Ads, but there are many other tools […]

We’ve compiled 9 great examples from charities and nonprofit organizations that have created good annual reports to inform their constituents […]

We’ve compiled 9 great examples from charities and nonprofit organizations that have created good websites and online donation forms to […]

General ideas What to mention first There are different options: Put first what the user has searched (title and description) […]

How to use this list: treat every phrase as an idea to validate, not as a ready-to-import keyword. Keep only […]

Here you well see dozens of real examples of landing pages used by nonprofits. We divide them according to the […]

What is an A/B test? A/B tests allow you to simultaneously test 2 versions (or more) of a web page […]

What gets measured gets improved.  The first thing we have to do is to make sure that we accurately measure […]

We divide the recommendations of this guide into 3 sections: ESSENTIAL Review and improve your loading speed If your page […]