It would be great if you could answer all the questions. They give us valuable context to optimize your campaigns. But all questions are optional, feel free to skip some of them. Short answers are OK, but you can include long explanations if you think they are useful. Thanks for your collaboration!
1. Do you already have an active Google Ad Grants account with active campaigns?
YesNoNot sure
What is your Google Ads customer ID?
Instructions to find it.
Are you already approved for Google for Nonprofits and Ad Grants?
Any issues?
Share any approval, setup, access, policy, or eligibility issues here.
2. What has been your experience with Ad Grants so far?
What worked well? What did not work? What is frustrating you right now?
3. Have you ever been suspended or had issues with Ad Grants policy compliance?
4. Do you have a separate paid Google Ads account running, in addition to the free Ad Grants account?
5. Are you investing a lot in other digital marketing initiatives?
SEO, social media ads, email campaigns, or others.
6. What are your goals for the Ad Grants campaigns?
Please list each goal with a 1-10 priority score, where 10 is the highest priority. We recommend including some micro-conversions such as newsletter signups, file downloads, visits to key pages, or clicks on important buttons/links. Not only big actions such as completed donations or volunteer signups.
7. Are all of those goals already configured in your Google Analytics account, with different conversion values?
Do you know how to configure them or do you need help with this?
If you need help, please explain what you have right now: Google Analytics running on your website or not, no goals configured at all or some old/incomplete goals, etc.
8. What website pages do you want to promote more?
Complete URLs if possible. They can be from different domains you own.
9. Are there some pages or sections that you do not want to promote at all?
10. How will you define success?
What specific outcomes would make this investment worthwhile after 3 months?
11. Who are the primary audiences you want to reach with Google Ad Grants?
Potential donors, volunteers, beneficiaries/clients, partners, media, other nonprofits, etc.
12. Which countries, regions, or cities should ads target? Any locations to exclude?
We can target different locations for different campaigns. We can also use radius targeting (e.g. 50 miles from London).
13. Which languages do you want to target?
14. Do you already have ads and landing pages for all of those languages?
15. Do you have brand guidelines and/or brand assets that we should use?
Please provide links here or send them to us via email. Examples: logos, images, brand guidelines, messaging docs.
16. Are there topics, keywords, or messages you want to use in Ad Grants?
17. Are there topics, keywords, or messages you want to avoid?
Include any compliance requirements, ethical principles, or sensitive issues.
18. Who is the primary contact for this project?
Please include the name and email of the person/s who will receive the reports, handle questions, etc.
19. Who is the payment/invoicing contact?
Leave this empty if it’s also the primary contact.
20. Who are the emergency contacts?
Please include names and emails in case the primary contact is not available, leaves the organization, or there are other issues.
21. Do you know other nonprofit organizations that might be interested in our services?
Referrals are much appreciated. Feel free to send them our website or write their contact information below.
Please leave this field empty. I accept the privacy policy
Tell me your email and I will send you the free guide + more Google Ad Grants resources:
Discover opportunities to get great results
