Ideas and examples of campaigns for Google Ad Grants
Discover the interactive table with +30 types of campaigns to achieve your goals: More donations, volunteers, sales, social impact...
+30 different types of campaigns
Most nonprofit organizations only use 2 or 3 types of campaigns, but there are many more options to take advantage of Google Ad Grants. In fact, the best results often come from the less "obvious" campaigns, where there is less competition.
We indicate the revenue and visits potential of each type of campaign, so you can identify which ones are best for your priorities.
+400 keyword examples
For each type of campaign, we indicate different concepts that may be interesting. And a list of keyword examples within each concept.
With those examples and some tips that we include, it will be easy for you to discover hundreds of perfect keywords for your organization. You will be able to go far beyond the "obvious" keywords that most nonprofits use.
+100 landing page examples
For each type of campaign, we indicate good examples of pages, selected after reviewing dozens of websites of the best nonprofit organizations in the world.
We indicate which are the most interesting elements of each page, so that you can apply them to your own landing pages and improve your results easily.
Other useful resources
If you want to improve your Google Ad Grants results, we also recommend other resources that will help you:
- Online course: Apart from many important tips, it includes a more complete campaign table than the one you can see here and other useful resources
- Free audit: Discover errors and opportunities
- Checklist: Steps to follow to achieve good results
New tech and strategies for nonprofits
Discover key technologies and innovations for your organization's future