nonprofit

In this article we briefly summarize the key steps to properly set up a Google Ad Grants account. This is a summary of our Google… Read More »Checklist for Google Ad Grants

Many things can happen in an Ad Grants account, but the 3 most important and frequent problems are: We go on to explain possible solutions… Read More »Most frequent problems

Keywords are the tool to tell Google which searches we want our ads to appear in. For example, we’ll enter “international volunteering” as a keyword… Read More »2. Keywords

It’s impossible to create the perfect setup on the first try. There are always details to review and improve later. You have to adapt things… Read More »7. Maintenance and optimization

If you have followed the previous steps, you should already have your campaigns configured or at least all the elements that you need to configure… Read More »6. Goals

Your ads must capture the user’s attention and convince them to click on your ad, instead of clicking on the many other results that Google… Read More »5. Ads

After following the steps in the previous lessons, you should now have: So you already have the pillars to launch your ad campaigns. Let’s move… Read More »4. Campaigns