nonprofit

Checklist for Google Ad Grants

In this article we briefly summarize the key steps to properly set up a Google Ad Grants account. This is… Read More »Checklist for Google Ad Grants

The solution for suspended and deactivated accounts. Learn the steps to reactivate it and make sure it will not happen… Read More »How to reactivate your Google Ad Grants account

How is this guide different from others? Most guides give standard recommendations, as if all organizations were the same and… Read More »How to optimize your Google Ad Grants account

Google Ad Grants offers $10,000 a month to promote your nonprofit for free. Check how to request it and to… Read More »How to apply for a Google Ad Grants account?

Many things can happen in an Ad Grants account, but the 3 most important and frequent problems are: We go… Read More »Most frequent problems

Keywords are the tool to tell Google which searches we want our ads to appear in. For example, we’ll enter… Read More »2. Keywords

It’s impossible to create the perfect setup on the first try. There are always details to review and improve later.… Read More »7. Maintenance and optimization

If you have followed the previous steps, you should already have your campaigns configured or at least all the elements… Read More »6. Goals

Your ads must capture the user’s attention and convince them to click on your ad, instead of clicking on the… Read More »5. Ads

After following the steps in the previous lessons, you should now have: So you already have the pillars to launch… Read More »4. Campaigns