3. Landing pages
3.1. Make a list of pages As a result of the previous step, we should already have a very extensive list of keywords, ideally divided… Read More »3. Landing pages
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1. Strategy
This course is designed with a 100% practical approach. We will show you the steps to achieve great results and how to apply them immediately to your account.… Read More »1. Strategy
Instructions for Alerts dashboard
This dashboard is designed to more easily discover some configuration errors (mainly at the campaign level) and certain opportunities to improve results (for example, campaigns… Read More »Instructions for Alerts dashboard
Instructions for Summary dashboard
This is a simplified version of the “Complete” dashboard. It’s intended for people who want to see how campaigns are going but don’t need many… Read More »Instructions for Summary dashboard
Instructions for Complete dashboard
It’s a dashboard designed for frequent reviews of the account. It allows you to stay updated on the results in a simpler and faster way… Read More »Instructions for Complete dashboard
Guide to setting up conversions for Google Ad Grants + instructions for Google Analytics
In the dozens of Google Ad Grants accounts I’ve reviewed, the most common and serious mistake is misconfigured conversions. Conversions are the goals your organization… Read More »Guide to setting up conversions for Google Ad Grants + instructions for Google Analytics
Why I don’t do meetings
I have been a consultant for +10 years. I have suffered many unnecessary meetings and calls. I haven’t been to any meeting yet that couldn’t… Read More »Why I don’t do meetings
10 important changes for Google Ad Grants
IMPORTANT: This content is not updated with the latest developments (new requirements, tools, strategies, etc.). Instead, we recommend the new Google Ad Grants Course (updated… Read More »10 important changes for Google Ad Grants
Tools for Google Ad Grants
Good results can be achieved using only the “internal tools” provided by Google Ads, but there are many other tools that can help you improve… Read More »Tools for Google Ad Grants
Landing pages for Google Ad Grants
To get good results in Google Ads (= many conversions), you need to succeed in 3 steps: Keywords that fit your goals and have a lot… Read More »Landing pages for Google Ad Grants