As we indicated at the beginning of this course, Google Ad Grants accounts require recurring analysis and optimization work. It’s not enough to set up… Read More »Account maintenance and optimization plan for Google Ad Grants
If you don’t know how to analyze your campaign results properly, you won’t detect all the mistakes and improvement opportunities. Here are a few tips… Read More »Analysis for Google Ad Grants
Google can deactivate your account if you keep activated keywords with Quality Score of 1 or 2 (it’s one of the requirements of Google Ad… Read More »Automated rules for Google Ad Grants
Users who search for your organization’s name or other related keywords (organization’s trademarks, program names, ”famous” staff or board members…) will click on your ad most of… Read More »Brand campaigns for Google Ad Grants
Your ads should capture the user’s attention and convince them to click on your ad, rather than on the many other results that Google shows… Read More »Ads for Google Ad Grants
Keywords are the cornerstone of a Google Ad Grants campaign. It’s what decides which users will see your ads. You have to put yourself in… Read More »Keywords for Google Ad Grants
We are not going to explain all the campaign and ad group configuration options here, because it’s not really necessary to know all the details… Read More »Campaigns for Google Ad Grants
The first and most important thing is to determine what your organization wants to achieve with Google Ads campaigns. If we don’t have well-defined conversions,… Read More »Conversions for Google Ad Grants
3.1. Where your ads are displayed Google Ad Grants ads (free for nonprofits) are shown only in Google search results. If you open a normal Google… Read More »Google Ads basics for Google Ad Grants
It’s important to know Google Ad Grants’ requirements perfectly, since they can temporarily deactivate your account in case of any violation and even permanently cancel… Read More »Google Ad Grants requirements