Google Ad Grants course

This is a simplified version of the “Complete” dashboard. It’s intended for people who want to see how campaigns are […]

It’s a dashboard designed for frequent reviews of the account. It allows you to stay updated on the results in […]

To get good results in Google Ads (= many conversions), you need to succeed in 3 steps: Keywords that fit your […]

As we indicated at the beginning of this course, Google Ad Grants accounts require recurring analysis and optimization work. It’s […]

If you don’t know how to analyze your campaign results properly, you won’t detect all the mistakes and improvement opportunities. […]

Google can deactivate your account if you keep activated keywords with Quality Score of 1 or 2 (it’s one of […]

Users who search for your organization’s name or other related keywords (organization’s trademarks, program names, ”famous” staff or board members…) will click […]

Your ads should capture the user’s attention and convince them to click on your ad, rather than on the many […]

Keywords are the cornerstone of a Google Ad Grants campaign. It’s what decides which users will see your ads. You […]

We are not going to explain all the campaign and ad group configuration options here, because it’s not really necessary […]