Google Ad Grants course

This dashboard is designed to more easily discover some configuration errors (mainly at the campaign level) and certain opportunities to improve results (for example,…

This is a simplified version of the “Complete” dashboard. It’s intended for people who want to see how campaigns are going but don’t need…

It’s a dashboard designed for frequent reviews of the account. It allows you to stay updated on the results in a simpler and faster…

To get good results in Google Ads (= many conversions), you need to succeed in 3 steps: Keywords that fit your goals and have a…

As we indicated at the beginning of this course, Google Ad Grants accounts require recurring analysis and optimization work. It’s not enough to set…

If you don’t know how to analyze your campaign results properly, you won’t detect all the mistakes and improvement opportunities. Here are a few…

Google can deactivate your account if you keep activated keywords with Quality Score of 1 or 2 (it’s one of the requirements of Google…

Users who search for your organization’s name or other related keywords (organization’s trademarks, program names, ”famous” staff or board members…) will click on your ad most…

Your ads should capture the user’s attention and convince them to click on your ad, rather than on the many other results that Google…

Keywords are the cornerstone of a Google Ad Grants campaign. It’s what decides which users will see your ads. You have to put yourself…

We are not going to explain all the campaign and ad group configuration options here, because it’s not really necessary to know all the…

The first and most important thing is to determine what your organization wants to achieve with Google Ads campaigns. If we don’t have well-defined…

3.1. Where your ads are displayed Google Ad Grants ads (free for nonprofits) are shown only in Google search results. If you open a normal…

It’s important to know Google Ad Grants’ requirements perfectly, since they can temporarily deactivate your account in case of any violation and even permanently…

There are no universal recipes; each organization must design a custom strategy for their needs. It mainly depends on 3 factors: Below we explain…