Miguel Angel Garcia

  • Account maintenance and optimization plan for Google Ad Grants

    As we indicated at the beginning of this course, Google Ad Grants accounts require recurring analysis and optimization work. It’s not enough to set…

  • Analysis for Google Ad Grants

    If you don’t know how to analyze your campaign results properly, you won’t detect all the mistakes and improvement opportunities. Here are a few…

  • Automated rules for Google Ad Grants

    Google can deactivate your account if you keep activated keywords with Quality Score of 1 or 2 (it’s one of the requirements of Google…

  • Brand campaigns for Google Ad Grants

    Users who search for your organization’s name or other related keywords (organization’s trademarks, program names, ”famous” staff or board members…) will click on your ad most…

  • Ads for Google Ad Grants

    Your ads should capture the user’s attention and convince them to click on your ad, rather than on the many other results that Google…

  • Keywords for Google Ad Grants

    Keywords are the cornerstone of a Google Ad Grants campaign. It’s what decides which users will see your ads. You have to put yourself…

  • Campaigns for Google Ad Grants

    We are not going to explain all the campaign and ad group configuration options here, because it’s not really necessary to know all the…

  • Conversions for Google Ad Grants

    The first and most important thing is to determine what your organization wants to achieve with Google Ads campaigns. If we don’t have well-defined…

  • Google Ads basics for Google Ad Grants

    3.1. Where your ads are displayed Google Ad Grants ads (free for nonprofits) are shown only in Google search results. If you open a normal…

  • Google Ad Grants requirements

    It’s important to know Google Ad Grants’ requirements perfectly, since they can temporarily deactivate your account in case of any violation and even permanently…

  • Strategies for Google Ad Grants

    There are no universal recipes; each organization must design a custom strategy for their needs. It mainly depends on 3 factors: Below we explain…

  • 6 great Annual Reports of top nonprofit organizations

    We’ve compiled 9 great examples from charities and nonprofit organizations that have created good annual reports to inform their constituents of their activities and…

  • 9 great donation pages of top nonprofit organizations

    We’ve compiled 9 great examples from charities and nonprofit organizations that have created good websites and online donation forms to improve their online fundraising…

  • 44 ideas to create good Google Ad Grants ads (with 72 real examples)

    General ideas What to mention first There are different options: Put first what the user has searched (title and description) Search: “why are bees…

  • 14 quick-wins for Google Ad Grants

    Here are 14 quick and easy changes to improve the results of your campaigns. These are tasks that take just a few minutes, but…

  • Keywords for nonprofits (SEO & Google Ad Grants)

    How to use this list: treat every phrase as an idea to validate, not as a ready-to-import keyword. Keep only searches that clearly relate…

  • 54 ideas to create good landing pages (with 81 real examples)

    Here you well see dozens of real examples of landing pages used by nonprofits. We divide them according to the main goal of the…

  • A/B tests to increase donations

    What is an A/B test? A/B tests allow you to simultaneously test 2 versions (or more) of a web page to see which one…

  • Web analytics to increase donations

    What gets measured gets improved.  The first thing we have to do is to make sure that we accurately measure the entire online donation…

  • Checklist for donation pages

    We divide the recommendations of this guide into 3 sections: ESSENTIAL Review and improve your loading speed If your page takes more than 3…